What Do Paris Hilton and Perez Hilton Have inmon - Besides Loving Pink!

Paris and Perez Hilton ... A Marketers Dream!
An online marketers dream is to drive target traffic (potential customers) through to their website, into a funnel led process and then into paying customers. Many Entrepreneurs find the initial stage of generating traffic, as the hardest step.
Let's not imagine for one moment that Paris Hilton is just a pretty face. Paris Hilton actually is a woman in business. What's her product? Herself. How does she promote her product? By being the bad girl, attracting attention, and by just plain being herself. She has 'branded' herself as the product. Paris Hilton is the product.
You see, when people connect with her, they then want to know more about her. They investigate the product by buying magazines, etc. Paris Hilton builds a following, or a fan base. This fan base will then spend money to buy what Paris Hilton recommends or what she promotes. ie. the latest Gucci apparel.
Paris Hilton knows what attracts - herself. Paris Hilton promotes herself in various different ways and then profits when its time to sell products. Its quite simple really, but she has it down perfect. More importantly is the evidence of targeted leads streaming through her well promoted funnel of products. Its all about the Money.
Perez Hilton, also has worked hard to develop his brand: himself. The master blogger has built an online reputation second to none. No longer is Perez Hilton a nobody sitting by his desk with a stick of lipstick near hisputer! He has designed his product of Perez Hilton to drive America and his loyal Global fan base to purchase from him. His site has affiliated products - imagine the cash generated in this act alone!
But Perez Hilton has stepped beyond the simple online framework. What he has done is progress from online to offline promotion with ease. Perez Hilton is traveling abroad and promoting his unique Perez Hilton self to Australia. Recently Perez was found being a special presenter on the Sydney airwaves. He was a hit to all and boosted the stations ratings. More importantly for Perez Hilton was that he increased his fan base in Australia - offline. Those that would not normally interact with him online were now exposed to his brand offline.
Both Perez Hilton and Paris Hilton use tactics to increase their traffic and build their fan base. In the end its all about money and how creativity in various ways can generate tons of it.